The Top-Searched Self-Care Item by State

4 Min Read

With the new year upon us, many people make an effort to make more time for themselves and improve their mental health. This practice is typically termed “self-care” and it can range from booking a spa day with your best friend to saying no to plans and curling up on the couch to watch Marvel movies. Everyone tends to have a different way that they take time to themselves to unwind. And naturally, there are products designed to help consumers do just that.

Self-care items have become a major industry since the trend became a common practice, and there are dozens of ways people can create a safe space to relax and leave the anxieties of day-to-day life behind. At Spruce, we are always looking for ways to help our clients feel better in whatever ways we can, so we keep our ear to the ground to see what kind of self-care items are helping ease anxiety symptoms and allow people to avoid burnout. 

We got curious to see what kind of self-care products are most popular going into 2020, so we decided to do some research. We searched for over 50 different self-care items to see which ones had the highest search volume by state and throughout the nation. You can see the results of our study below.


The Top-Searched Self-Care Item by State Map

There was a wide variety of results for the top-searched self-care item in each state, which just goes to show you that there is no right or wrong way to practice self-care. The top-searched items ranged from incense and essential oils to set the mood for relaxation to exercise-related recovery products such as foam rollers and yoga mats. Some states, such as Virginia and Colorado, had more of a tendency to go for organizational planners, while others wanted a product that would help keep their hands busy and their minds blank, such as the adult coloring books which took the top spot in Missouri and Wisconsin.


The Top-Searched Self-Care Item by State Regional Map


We did see some trends when we broke down the results by region. Unsurprisingly, the frigid Midwest had the highest search volume for heated or weighted blankets, while the South favored the light scent of lavender or essential oils which will make their indoor space feel just as warm and welcoming as their gardens in the summer. The Northeast and the Western regions favored luxury hair and skin-care products above other self-care items.


The Top-Searched Self-Care Item by State National Trends

The overall search trends in self-care items proved that lavender and other essential oils are the most popular overall self-care items in the US since in 10 states they were the top-searched item. However, they were closely followed by face masks and serums that people like to use as a way to do something nice for their skin while unwinding at the end of the day or week. Weighted and heated blankets were also very popular, as were sound machines that can be used to increase the quality of sleep that people get. 

There is no right or wrong way to practice self-care and these products represent just some of the popular items people tend to use to help them relax and take a moment for themselves. They tend to invite relaxation, ease pain, and provide a moment of quiet for the consumer. Our products are no different, and our goal is to help our clients in whatever ways we can. If you’re curious about how TakeSpruce products can work for you, contact us here. We’d be happy to give you more information!